If you want to see a portfolio of MJC’s signage work, your best bet is to walk through London’s West End at night. Because for the last few decades, MJC have consulted on some of Theatreland’s most dazzling and eye-catching show signage.
And while MJC’s name may not be up there in bright lights, their ability to navigate ambitious signage concepts through the design, permission and construction process has made many a production director’s face light up with joy.
In fact, over the past quarter of a century, MJC have provided hundreds of theatres with structural solutions that enabled their signage to shine bright and bold, giving this unique area such a distinctive character.
“One of my favourites from recent years was the ‘Tina’ sign at the Aldwych Theatre,” MJC MD Mike Jackson explains. “We were able to design a load bearing framework that didn’t put strain on the listed building’s canopy. And because the framework was so slender, and the sign was partially transparent, it made the planning process much more straightforward, as the building’s facade wasn’t obscured. And even better, when it was lit up at night, the sign looked like it was floating above the entrance, and that certainly captured the eye.”
